Actual Agency

Actual is a boutique strategic communications consulting firm. We use design thinking methodologies and data-backed strategies to optimize global communications programs. Our work focuses on helping our clients achieve their most important KPIs, including lead generation, market entry and expansion, investor confidence, employee retention, and increased valuation. We focus on three primary technology sectors: Fintech, Data, and AI. We are passionate about what we do and whom we serve, which is why we deliver excellence.

Crystal Woody

Managing Director

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Trusted by clients around the world

Case Studies

BMO HARRIS BANK

“Registered Hundreds of Members Prior to Studio Openings”

The results of this partnership were so impactful that one local franchisee engagement turned into our team representing 14 different regions of the fitness franchise brand.

Hundreds of registered members, some 500+, before opening day for each studio
100K+ Facebook engagements
200+ million total earned media impressions
Millions of targeted potential members reached from cross-promotion partnerships

3D Systems

“Achieved unrivaled share of voice, surpassing competitors in all key markets”

Our team partnered with 3D Systems, a prominent player in the additive manufacturing industry, to enhance their share of voice and establish them as industry leaders. By implementing a comprehensive media strategy, our team successfully propelled 3D Systems to the top position in the US market for multiple consecutive quarters.

Through strategic media outreach, our team ensured extensive coverage in key target publications, amplifying 3D Systems' presence and influence. Additionally, we played a pivotal role in positioning 3D Systems executives as the foremost authorities in the industry, establishing them as the go-to voices for media engagements.

USING DATA & RESEARCH TO TELL THE STORY

Actual Agency works with BMO Harris Bank, a top-20 financial institution in North America, to bring to life the bank’s promise around helping its customers make Real Financial Progress.

Through the creation of a quarterly index, the team measures sentiment and attributes around financial progress at the national level (U.S. and Canada) and at the local market level. The national and market-specific data is packaged up for the specific regions and is pushed out across earned, shared and owned channels.

LAUNCHING A NEW PAYMENTS PLATFORM

Credit is the lifeblood of small business and fintech unicorn Fundbox is a leader in financial innovation helping business owners get the credit they need to grow their businesses.

Actual Agency drove high-level media coverage, content placements and analyst relations for the launch of Fundbox Pay, a payments platform designed to help small- to mid-sized businesses reduce accounts receivables and improve cash flow.

LAUNCHING THE PIONEER OF BANK-AS-A-SERVICE

“Registered Hundreds of Members Prior to Studio Openings”

Actual launched fintech/regtech banking pioneer Cross River out of stealth mode while defining a new category: bank-as-a-service.

At the time, Cross River was a small community bank and a virtual unknown outside of Teaneck, NJ. Actual created a thought leadership platform called “Banking Untangled” to position Cross River as the technology innovator at the center of a fintech ecosystem serving partners such as Affirm, Rocket Mortgage, Avant and many others.

As part of a $28M Series A news announcement, we landed a “triple-dip” media exclusive with The Wall Street Journal, TechCrunch and American Banker.

Actual Agency

THE FUTURE OF PR AGENCY VALUE WILL BE BUILT AROUND AI

Tips from our Pittsburgh PR Team: Where to Eat, Stay & Play

Femtech Leaders’ Advice to Launch and Grow Femtech Companies